Bic Soleil wants women to remember that even when life isn't smooth, your legs can be. To make this integrated branding campaign, my team and I created impactful and beautiful social media ads that helped boost national sales by 15%.
These eye-catching social posts set the tone for our rebrand. All posts ran as branded content on Instagram.
These eye-catching social posts set the tone for our rebrand. All posts ran as branded content on Instagram.
The consistency in fun cheeky copy remained the same for these next 2 layouts but we switched up the visual direction to incorporate more humanity to offset the bold text treatment of our launch imagery.
Here are 4 examples of visual direction we utilized to elevate this concept to a fully integrated branding campaign. Bright color blocking, summery images, and carefully constructed layouts create a throughline in our visual identity.
Here are 2 examples of interactive GIFs that ran as both branded and sponsored content on social media platforms.
Creative Direction: Jaime Flynn (art), Jen Stopka (copy)
Copy: Jillian Aramowicz
Agency: Cramer-Krasselt
Copy: Jillian Aramowicz
Agency: Cramer-Krasselt