Michelob ULTRA is for the beer drinker who doesn't want to ruin their entire day by going out at night. As their agency of record, my team and I created a full planning campaign that featured print, out of home, experiential, and social media executions.
Key visual execution for out of home branding and social media
Branded billboards/social media graphics
Michelob ULTRA Surf OOH billboard (ran during the US Open of Surfing in Huntington Beach)
EXPERIENTIAL: THE ULTRA SURF DECK
The Michelob Ultra Surf Deck was a PR project I helped sell in that was executed at the US Open of Surfing in Huntington Beach, CA. The deck included a lounge, a live DJ, group yoga, and mini surf workouts.
Agency: FCB Chicago
Art Team: Julie Damario, Alex Johnson
Copy Team: Molly Stapleton, Peter Kliefoth, Jillian Aramowicz
Art Team: Julie Damario, Alex Johnson
Copy Team: Molly Stapleton, Peter Kliefoth, Jillian Aramowicz