Michelob ULTRA

Michelob ULTRA is for the beer drinker who doesn't want to ruin their entire day by going out at night. Finding the right balance between work and play is why this brand exists. If you're living an ULTRA lifestyle, you can have the best of both worlds.

The two KV's above and below this caption were the lead pieces of communication for ULTRA's rebrand rollout in January 2017. These visuals and headlines lived on OOH billboards, social media, and in retail.

Michelob ULTRA Yoga OOH billboard

Michelob ULTRA Surf OOH billboard (ran during the US Open of Surfing in Huntington Beach)

EXPERIENTIAL: THE ULTRA SURF DECK

The Michelob Ultra Surf Deck was a PR project I helped concept and sell in that was executed at the 2017 US Open of Surfing in Huntington Beach, CA. The deck included a lounge, a live DJ, group yoga, and mini surf workouts.

GCD: Andy Kohman | CD: Justin Cox | CW: Molly Stapleton, Peter Kliefoth | AD: Julie Damario, Alex Johnson

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