To start the in-store launch, we created parking lot signage to point our shoppers in the right direction.
Next, we branded the Kroger gas pumps with invitational messaging.
The cart corrals got a colorful makeover, too.
But the real fun starts inside, as soon as our shopper gets a look at our ridiculously funny cart ads.
If you're not already hungry enough already, we have a tricked-out tasting cart full of free samples.
Of course, the aprons needed a little sass.
And don't forget to look down! These floor decals with our RTB's will make your mouth water.
Stanchion signs throughout the store provide direction and humor for shoppers on the move.
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Once at our storefront, bright, branded menu boards showcase our delicious menu of lunch and dinner offerings.
This chicken warmer and Coca-Cola cooler give shoppers more options than eating at the restaurant.
As a final launch stunt, we created a branded food truck to drive around the local community inviting people to see how we're changing up chicken in a big way at Kroger.
Agency: FCB Chicago
Creative Director: Ciara Pannachia | ACD: Mitch Chmilarez | AD's: Marla Campbell, Jeff Brown, Sara Lim, Darcy Nathanson, Alex Yancy | CW's: Rebekah Federle, Jillian Aramowicz