Plan B asked us to come up with a re-brand to make buying their product less intimidating. My team andI developed a strategic path-to-purchase journey and provided innovative merchandising solutions to re-frame the shopper experience in order to win this pitch.
This shelf display is simple, bold, and to-the-point.
A product shipper with a free gift makes the buying experience more discrete.
We were challenged to find innovative ways to distribute Plan B, thus changing the entire buying experience.
Online store promotion: Amazon Prime Now
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Beautiful packaging concept by our design team.
Agency: FCB Chicago
Creative Director: Ciara Pannachia
Art Team: Michele Morales (Design) | Rebecca Wilson (Art)
Art Team: Michele Morales (Design) | Rebecca Wilson (Art)