
This shelf display is simple, bold, and to-the-point.

A product shipper with a free gift makes the buying experience more discrete.

We were challenged to find innovative ways to distribute Plan B, thus changing the entire buying experience.

Online store promotion: Amazon Prime Now

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Beautiful packaging concept by our design team.
Agency: FCB Chicago
Group Creative Director: Julie DeVoss | Creative Director: Ciara Pannachia
Creative Team: Michele Morales (Design) | Rebecca Wilson (AD)
Creative Team: Michele Morales (Design) | Rebecca Wilson (AD)