Plan B

Plan B asked us to come up with a retail re-brand to make buying their product less intimidating. We developed a strategic path-to-purchase journey and provided innovative merchandising solutions to re-frame the experience of buying Plan B for our shopper.

This shelf display is simple, bold, and to-the-point.

A product shipper with a free gift makes the buying experience more discrete.

We were challenged to find innovative ways to distribute Plan B, thus changing the entire buying experience.

Online store promotion: Amazon Prime Now

Beautiful packaging concept by our design team.

Agency: FCB Chicago

Group Creative Director: Julie DeVoss | Creative Director: Ciara Pannachia
Creative Team: Michele Morales (Design) | Rebecca Wilson (AD)

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