As leaders in the fine art glass and framing industry, Tru Vue's claim to fame is anti-reflective glass and hyper-vibrant substrates for professional photographs. To sell their RTB's at the West Coast Art and Frame Expo, they asked our small creative boutique to design a series of print posters advertising their fake band, "The Anti-Reflectives" at the event. The project was a hit and the brand loved it. Now if only they could convince all clients to have this much fun.....
Agency: Plan B Creative
Creative Direction: Jillian Aramowicz, Sara Sosa